High-Tech B2B/B2G

The high-tech B2B (Business to Business) and B2G (Business to Government) sectors are the world of professional technical excellence.

These industries are made up of companies that deliver technologically advanced products, services, systems and solutions to private or public clients, as well as funding or support organisations for innovation or “sectors”, laboratories, start-ups, control or regulatory bodies attached to a particular “sectoral ecosystem”.

While Aeronautics/Space/Defence is a prominent sector in this domain due to its use of advanced technologies, other areas such as undersea exploration, biotechnologies, energy saving, depollution, transport technologies, medical technologies, cybersecurity, advanced materials, autonomous vehicles, robotics, nanotechnologies, smart cities, futuristic buildings, and large-scale engineering structures also exist. In this universe, electronics, IT, and telecommunications hold a special place, serving as sectors and resources for other industries.

The B2B/B2G high-tech sector is exciting because of its specificities, its companies and markets, the omnipresence of technology and innovation, its strategic and marketing issues, its products and offers that can afford to be much more advanced or expensive than those offered to the consumer, and overall its ability to give us a glimpse of the future.

It should be noted that this is a world of international competition where French and European companies and engineers often compete with the best globally. 

This topic presents the world of high-tech B2B/B2G. which is rich in economic significance. By browsing the list of companies below, which features several prominent European names, you can gain a quick idea of the sector’s economic importance. Some companies are well-established, while others are recent tech startups, and a few focus on B2C operations. While not all of them belong entirely to this sector, they are all involved in it to some extent. 

High-Tech B2B / B2G

Introduction: B2B/B2G high-tech panorama

A quick overview of the B2B/B2G high-tech sector can be drawn up through the sectors of activity, a few emblematic companies or some of its ...
  • All articles
  • Companies Markets Products
  • Marketing?
  • Specificities
  • Technology at the heart of it all
All articles
  • All articles
  • Companies Markets Products
  • Marketing?
  • Specificities
  • Technology at the heart of it all

Products and offers: some examples

The "products" and "offers" proposed by B2B high-tech companies to their public or private customers are very diverse...
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Selling in technology: special features

In any company, sales activity can be carried out in different ways depending on the complexity of the sale and the cost of the sales ...
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Flight Deck

Marketing in a High-Tech Environment : an Avionics Example

Avionics appeared with the electronic and IT era. By its structure, it is intimately linked to geopolitical and international economic developments. But what does it mean ...
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Project markets and selling projects

Project-based selling or project trading is a particular business modality that is common in B2B/B2G high-tech, but not exclusively.
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Analyzing marketing tools

Business development in technology

Business development is often mistakenly confused with business development or business development, perhaps because "selling" is not considered prestigious enough. Yet in technology, business development ...
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What is techno-marketing?

Techno-marketing refers to the set of practices that lead products, services, systems or solutions with a high technological content to succeed on B2B/B2G markets.
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B2B/B2G high-tech companies: who are they? Some examples

Despite their considerable economic weight and their impact on employment, B2B/B2G high-tech companies are generally very little known outside their sphere of activity.
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Dual technologies

Many of the high-tech B2B/B2G technologies are dual-use, i.e. they have both civilian and military applications. This duality has consequences in several areas.
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Protected: The importance of technology start-ups for high-tech B2B/B2G

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Technology in the high-tech B2B/B2G company

Technology is omnipresent in the high-tech B2B/B2G company and is expressed in various ways.
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Technology, competitiveness and marketing

The B2B/B2G technology company must combine technical excellence, competitiveness and relevance to market and customer expectations.
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Markets: some examples

B2B/B2G high-tech companies operate in a wide range of public and private markets such as advanced materials, automotive electronics, computer systems, hospital equipment, facility control ...
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Technology marketing

Practising marketing in technology

Marketing in technology must be practised, whether you call it that or not. But what exactly is the starting point?
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Analyzing marketing tools

Should we talk about “marketing” in technology companies?

Marketing does not get a good press in 'engineering companies'! Often associated with what is perceived as the excesses of mainstream marketing or the lies ...
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Business to consumer

In the mirror: some marketing practices of the general public

Many of the marketing practices of the general public are not relevant in technology. Nevertheless, it is useful to be aware of them as some ...
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In the mirror: some marketing practices in Business To Consumer (B2C)

Many of the marketing practices of the general public are not relevant in technology. However, it is useful to be aware of them as some ...
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Digital in the technological world

B2B/B2G companies are also faced with the challenge of digital transformation which impacts them in different dimensions.
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CNC Machine/Robotic arm for silicone injection on cylinder head cover

Who are high tech B2B/B2G companies?

Les entreprises technologiques B2B/B2G se caractérisent par le fait qu'elles opèrent sur des marchés professionnels ou gouvernementaux et par l'importance de l'investissement technique qu'elles doivent ...
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