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Techno Marketing Academy

The Technology Marketing Academy blog was created by a group of consultants and trainers who have been working with the largest B2B/B2G high-tech companies in France and abroad for the past ten years and have taught in the largest business schools.

Protected: The importance of technology start-ups for high-tech B2B/B2G

Techno Marketing Academy February 9, 2023 High-Tech B2B / B2G Companies Markets Products
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Technology in the high-tech B2B/B2G company

Techno Marketing Academy February 2, 2023 High-Tech B2B / B2G Technology at the heart of it all
Technology is omnipresent in the high-tech B2B/B2G company and is expressed in various ways.
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Markets: some examples

Techno Marketing Academy January 28, 2023 High-Tech B2B / B2G Companies Markets Products
B2B/B2G high-tech companies operate in a wide range of public and private markets such as advanced materials, automotive electronics, computer systems, hospital equipment, facility control ...
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Introduction: B2B/B2G high-tech panorama

Techno Marketing Academy January 15, 2023 High-Tech B2B / B2G Specificities
A quick overview of the B2B/B2G high-tech sector can be drawn up through the sectors of activity, a few emblematic companies or some of its ...
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Introduction: organisation and management for market success

Techno Marketing Academy January 15, 2023 Organization & Management Major Company Processes
In the B2B/B2G high-tech company, as in any other company, success in the markets depends on many coordinated actions. However, in a highly technical context, ...
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The Technology Marketing Academy blog has been created by a group of consultants and trainers who collaborate for more than ten years with the largest B2B/B2G High Tech companies in France and abroad.  ont enseigné dans les plus grandes Business Schools. Il est coordonné par Valérie BERTHEAU, Group Product Policy VP, Thales et Présidente, 3AED-IHEDN et par Michel PERRIN qui a enseigné le marketing technologique et le marketing digital à l’Executive Education d’HEC Paris durant près de 15 ans.

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