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Techno Marketing Academy

The Technology Marketing Academy blog was created by a group of consultants and trainers who have been working with the largest B2B/B2G high-tech companies in France and abroad for the past ten years and have taught in the largest business schools.

Marketing directorate or marketing department in the B2B/B2G high-tech company

Techno Marketing Academy May 24, 2023 Organization & Management Structures and Positions
In the B2C company, the role, importance and scope of a marketing department are well known and in a way almost "standardised" from one consumer ...
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Products and offers: some examples

Techno Marketing Academy May 15, 2023 High-Tech B2B / B2G Companies Markets Products
The "products" and "offers" proposed by B2B high-tech companies to their public or private customers are very diverse...
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Corporate or multi-business strategy

Techno Marketing Academy May 5, 2023 Strategy & Strategies Corporate Strategy
Multi-business strategy (also called corporate strategy or group strategy to distinguish it from single business strategy) is the strategy of a multi-business company. It essentially ...
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Project markets and selling projects

Techno Marketing Academy April 29, 2023 High-Tech B2B / B2G Specificities
Project-based selling or project trading is a particular business modality that is common in B2B/B2G high-tech, but not exclusively.
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Customer paying with NFC technology

Financing innovation

Techno Marketing Academy April 1, 2023 Innovation Financing
Where to find the vital funding for innovation activities, whether it is to finance research, the development of new products, services or solutions, or improvements ...
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Coordinate product market activities with the company’s main processes

Techno Marketing Academy March 4, 2023 Organization & Management Major Company Processes
The product market competition activities require a strategic vision at their level, investment paced in the medium term and sums available in the short term. ...
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B2B/B2G high-tech companies: who are they? Some examples

Techno Marketing Academy February 26, 2023 High-Tech B2B / B2G Companies Markets Products
Despite their considerable economic weight and their impact on employment, B2B/B2G high-tech companies are generally very little known outside their sphere of activity.
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Dual technologies

Techno Marketing Academy February 22, 2023 High-Tech B2B / B2G Specificities
Many of the high-tech B2B/B2G technologies are dual-use, i.e. they have both civilian and military applications. This duality has consequences in several areas.
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Market ecosystems in technology

Techno Marketing Academy February 19, 2023 Markets & Customers B2B / B2G Ecosystems
B2B/B2G markets are not just about customers. They are usually complex ecosystems that need to be analysed in detail.
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About TRL (Technical Readiness Level)

Techno Marketing Academy February 12, 2023 Innovation The Imperative of innovation
TRL (Technology Readiness Level) is a measurement system used to assess the maturity level of a technology. It was originally developed by NASA in response ...
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The Technology Marketing Academy blog has been created by a group of consultants and trainers who collaborate for more than ten years with the largest B2B/B2G High Tech companies in France and abroad.  ont enseigné dans les plus grandes Business Schools. Il est coordonné par Valérie BERTHEAU, Group Product Policy VP, Thales et Présidente, 3AED-IHEDN et par Michel PERRIN qui a enseigné le marketing technologique et le marketing digital à l’Executive Education d’HEC Paris durant près de 15 ans.

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