The Technology Marketing Academy blog was created by a group of consultants and trainers who have been working with the largest B2B/B2G high-tech companies in France and abroad for the past ten years and have taught in the largest business schools.
Techno Marketing Academy
May 5, 2023 Strategy & StrategiesCorporate Strategy
Multi-business strategy (also called corporate strategy or group strategy to distinguish it from single business strategy) is the strategy of a multi-business company. It essentially ...
Techno Marketing Academy
April 1, 2023 InnovationFinancing
Where to find the vital funding for innovation activities, whether it is to finance research, the development of new products, services or solutions, or improvements ...
Techno Marketing Academy
March 4, 2023 Organization & ManagementMajor Company Processes
The product market competition activities require a strategic vision at their level, investment paced in the medium term and sums available in the short term. ...
Techno Marketing Academy
February 26, 2023 High-Tech B2B / B2GCompanies Markets Products
Despite their considerable economic weight and their impact on employment, B2B/B2G high-tech companies are generally very little known outside their sphere of activity.
Techno Marketing Academy
February 22, 2023 High-Tech B2B / B2GSpecificities
Many of the high-tech B2B/B2G technologies are dual-use, i.e. they have both civilian and military applications. This duality has consequences in several areas.
Techno Marketing Academy
February 12, 2023 InnovationThe Imperative of innovation
TRL (Technology Readiness Level) is a measurement system used to assess the maturity level of a technology. It was originally developed by NASA in response ...
