Organization & Management

The future of any company relies on its strategic choices, while the successful execution of those choices depends on the company’s organisation and management. In B2B/B2G technology companies, coordinating various actions related to products, markets, customers, and competition involves a large number of individuals holding both technical and non-technical roles. 

To implement the right organization to foster innovation, it is crucial to define the boundaries between R&D (or R&T) and product development, and to clearly establish positions ranging from subject matter experts to technical directors, and from product owners to marketing directors, including roles such as market researchers and communication managers. Additionally, recruiting the right skills and nurturing employee growth, assigning cross-functional responsibilities, determining decision-making authority, coordinating actions, allocating resources and budgets, and synchronising the product/market processes with other important company processes throughout the year; are all critical considerations when managing and organizing product/market activities within the competitive B2B/B2G technology world.

Although these challenges share commonalities with those encountered in other industries, the distinct technical nature, the complexity of markets and customers, “time to market” pressures, potential international or global presence and project-oriented approaches make these issues particularly intricate to manage and coordinate in practice.

This theme explores and illustrates different aspects of organisation and management, linked to market and product strategies, in the B2B/B2G technology company.