The high-tech B2B (Business to Business) and B2G (Business to Government) sectors are the world of professional technical excellence.
These industries are made up of companies that deliver technologically advanced products, services, systems and solutions to private or public clients, as well as funding or support organisations for innovation or “sectors”, laboratories, start-ups, control or regulatory bodies attached to a particular “sectoral ecosystem”.
While Aeronautics/Space/Defence is a prominent sector in this domain due to its use of advanced technologies, other areas such as undersea exploration, biotechnologies, energy saving, depollution, transport technologies, medical technologies, cybersecurity, advanced materials, autonomous vehicles, robotics, nanotechnologies, smart cities, futuristic buildings, and large-scale engineering structures also exist. In this universe, electronics, IT, and telecommunications hold a special place, serving as sectors and resources for other industries.
The B2B/B2G high-tech sector is exciting because of its specificities, its companies and markets, the omnipresence of technology and innovation, its strategic and marketing issues, its products and offers that can afford to be much more advanced or expensive than those offered to the consumer, and overall its ability to give us a glimpse of the future.
It should be noted that this is a world of international competition where French and European companies and engineers often compete with the best globally.Â
This topic presents the world of high-tech B2B/B2G. which is rich in economic significance. By browsing the list of companies below, which features several prominent European names, you can gain a quick idea of the sector’s economic importance. Some companies are well-established, while others are recent tech startups, and a few focus on B2C operations. While not all of them belong entirely to this sector, they are all involved in it to some extent.Â
The Technology Marketing Academy blog has been created by a group of consultants and trainers who collaborate for more than ten years with the largest B2B/B2G High Tech companies in France and abroad. ont enseigné dans les plus grandes Business Schools. Il est coordonné par Valérie BERTHEAU, Group Product Policy VP, Thales et Présidente, 3AED-IHEDN et par Michel PERRIN qui a enseigné le marketing technologique et le marketing digital à l’Executive Education d’HEC Paris durant près de 15 ans.
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