In the technology world, a product often cannot exist on the market without the services that accompany it and these services are often just as important as the technical performance of the product itself. The range of services in the B2B/B2G technology world is very wide, from basic services such as spares or maintenance to sophisticated services that take over part of the customers’ business. The services strategy often contributes strongly to the growth and profitability of the B2B/B2G high-tech company: which services to offer, alone or around which products, how to ensure their quality, how to measure their performance, how to make them a vector of growth and profitability, here are some elements of the services strategy,Â
Even though the services strategy is an element of the product strategy, we have decided to devote a special section to it. This section explores and illustrates the importance and different aspects of services in the B2B/B2G high-tech sector.
Services are an increasingly important issue in the B2B/B2G high-tech company. They are at the same time vectors of growth, customer loyalty, profitability and recurrent turnover. Most high-tech B2B/B2G companies, like many others, are therefore seeking to develop their service activities. But which ones, how and with what strategy?
The Technology Marketing Academy blog has been created by a group of consultants and trainers who collaborate for more than ten years with the largest B2B/B2G High Tech companies in France and abroad. ont enseigné dans les plus grandes Business Schools. Il est coordonné par Valérie BERTHEAU, Group Product Policy VP, Thales et Présidente, 3AED-IHEDN et par Michel PERRIN qui a enseigné le marketing technologique et le marketing digital à l’Executive Education d’HEC Paris durant près de 15 ans.
Contenu protégé