There are various tools and channels available for communication in the technology industry. While some of these are similiar to those used in B2C marketing, such as press campaigns for a new product launch, others are more specific and targeted, taking into account a particular ecosystem and the need to communicate in a more technical mode, fewer customers and decision-makers, such as user groups for example.
Each company will need to select and use the most appropriate communication/promotion tools and channels based on its specific ecosystem, market, product, potential customers and existing customer base.Â
This section delves into the different aspects of communication and promotion tools and channels in the B2B/B2G world, exploring their effectiveness and providing practical examples.Â
The use of digital is not only for consumer marketing and communication. Properly adapted and used, it can be an extremely effective tool also in technology marketing and communication.
The Technology Marketing Academy blog has been created by a group of consultants and trainers who collaborate for more than ten years with the largest B2B/B2G High Tech companies in France and abroad. ont enseigné dans les plus grandes Business Schools. Il est coordonné par Valérie BERTHEAU, Group Product Policy VP, Thales et Présidente, 3AED-IHEDN et par Michel PERRIN qui a enseigné le marketing technologique et le marketing digital à l’Executive Education d’HEC Paris durant près de 15 ans.
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