Articles by author

Picture of Valérie BERTHEAU

Valérie BERTHEAU

Group Product Policy VP, Thales and President, 3AED-IHEDN
Flight Deck

Marketing in a High-Tech Environment : an Avionics Example

Valérie BERTHEAU May 4, 2023 High-Tech B2B / B2G Companies Markets Products
Avionics appeared with the electronic and IT era. By its structure, it is intimately linked to geopolitical and international economic developments. But what does it mean ...
read more →

Product policy in technology

Valérie BERTHEAU April 27, 2023 Strategy & Strategies Product Strategy
Because of the key role played by products and offerings in competing in technology markets, product policy is an essential part of a high-tech B2B/B2G ...
read more →

VUCA, the rule for technology markets

Valérie BERTHEAU April 19, 2023 Markets & Customers Understanding Markets
Technology markets, even more than others, increasingly obey the "VUCA" rule, i.e. Volatile, Uncertain, Complex, Ambiguous.
read more →

The importance of quality in B2B/B2G high-tech

Valérie BERTHEAU April 16, 2023 Product Lifecycle Management Managing Product Lifecycles
In the B2B/B2G high-tech sector, it is vital to innovate and to offer products and services that are, if possible, more advanced or with better ...
read more →

Economic, technological, adoption cycles, unforeseen events

Valérie BERTHEAU March 12, 2023 Product Lifecycle Management Economy & Technology Cycles
Technology markets are subject to economic cycles and technology cycles (as well as sometimes unpredictable political or economic events). These cycles form a sort of ...
read more →

Standard versus tailor-made, products versus projects

Valérie BERTHEAU March 5, 2023 Product Lifecycle Management Product & Project
The B2B/B2G high-tech company frequently carries out simultaneously types of activities with contradictory logics: standard and tailor-made on the one hand, products and projects on ...
read more →

Product markets competition: defining governance

Valérie BERTHEAU February 28, 2023 Organization & Management Governance
Clearly formulating the company's mission and values, aligning all processes with these values with respect to all stakeholders, formalising "who has the right to decide ...
read more →

Follow us

Linkedin
newsletter subscription

Topics

Main Menu

The Technology Marketing Academy blog has been created by a group of consultants and trainers who collaborate for more than ten years with the largest B2B/B2G High Tech companies in France and abroad.  ont enseigné dans les plus grandes Business Schools. Il est coordonné par Valérie BERTHEAU, Group Product Policy VP, Thales et Présidente, 3AED-IHEDN et par Michel PERRIN qui a enseigné le marketing technologique et le marketing digital à l’Executive Education d’HEC Paris durant près de 15 ans.

Linkedin

Latest articles

Contenu protégé