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Michel PERRIN

Graduate of the world-renowned HEC Paris Business School , Michel Perrin was previously Director of Strategy & Marketing for a large European logistics group, before deciding to focus on consulting and training. He has developed and delivered custom training programs in B2B Marketing for the Executive Education programs at HEC for more than 15 years. He is currently head of PI Developpement, a consultancy company dedicated to advising and training technology companies in marketing and product policies.

In the mirror: some marketing practices in Business To Consumer (B2C)

Michel PERRIN January 18, 2023 High-Tech B2B / B2G Marketing?
Many of the marketing practices of the general public are not relevant in technology. However, it is useful to be aware of them as some ...
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Digital in the technological world

Michel PERRIN January 16, 2023 High-Tech B2B / B2G Technology at the heart of it all
B2B/B2G companies are also faced with the challenge of digital transformation which impacts them in different dimensions.
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Introduction: innovation in high-tech B2B/B2G

Michel PERRIN January 15, 2023 Innovation The Imperative of innovation
Innovation is a constant preoccupation in the B2B/B2G high-tech sector, as it is often the condition not only for success but also for survival. But ...
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Introduction: understanding markets and customer orientation

Michel PERRIN January 15, 2023 Markets & Customers B2B / B2G Ecosystems
What does it mean to understand your markets and be customer oriented in technology? Beyond the general principles, how does it involve facing particular challenges? ...
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Introduction: strategic thinking

Michel PERRIN January 15, 2023 Strategy & Strategies Corporate Strategy
Whatever the level at which it is applied, from company to project to market to product, the need for strategic thinking is everywhere. But what ...
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Introduction: communication and promotion in B2B high-tech

Michel PERRIN January 15, 2023 Communication & Promotion Communication Strategy & Plan
Communication and promotion in the technology world is different from that in the general public world mainly on three points: intensity, targets and modalities.
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Introduction: product life cycle management

Michel PERRIN January 15, 2023 Product Lifecycle Management Economy & Technology Cycles
How can a large number of often innovative products, whose development is long, costly and sometimes risky and which, if successful, are destined to remain ...
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CNC Machine/Robotic arm for silicone injection on cylinder head cover

Who are high tech B2B/B2G companies?

Michel PERRIN January 15, 2023 High-Tech B2B / B2G Companies Markets Products
Les entreprises technologiques B2B/B2G se caractérisent par le fait qu'elles opèrent sur des marchés professionnels ou gouvernementaux et par l'importance de l'investissement technique qu'elles doivent ...
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Analyzing marketing tools

The communication and promotion plan in technology

Michel PERRIN January 15, 2023 Communication & Promotion Communication Strategy & Plan
The communication plan or promotional communication plan is a plan that all companies design and implement. However, it has special characteristics in technology.
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The Technology Marketing Academy blog has been created by a group of consultants and trainers who collaborate for more than ten years with the largest B2B/B2G High Tech companies in France and abroad.  ont enseigné dans les plus grandes Business Schools. Il est coordonné par Valérie BERTHEAU, Group Product Policy VP, Thales et Présidente, 3AED-IHEDN et par Michel PERRIN qui a enseigné le marketing technologique et le marketing digital à l’Executive Education d’HEC Paris durant près de 15 ans.

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