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Michel PERRIN

Graduate of the world-renowned HEC Paris Business School , Michel Perrin was previously Director of Strategy & Marketing for a large European logistics group, before deciding to focus on consulting and training. He has developed and delivered custom training programs in B2B Marketing for the Executive Education programs at HEC for more than 15 years. He is currently head of PI Developpement, a consultancy company dedicated to advising and training technology companies in marketing and product policies.

Standard or tailor-made?

Michel PERRIN March 30, 2023 Strategy & Strategies Product Strategy
Whether a technology company is in the product, project or product-project business, it has the choice of offering standard or tailor-made products. But the question ...
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What is techno-marketing?

Michel PERRIN March 28, 2023 High-Tech B2B / B2G Technology at the heart of it all
Techno-marketing refers to the set of practices that lead products, services, systems or solutions with a high technological content to succeed on B2B/B2G markets.
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Portrait of man using VR headset in dark interior illuminated neon light.

Competitiveness in high-tech B2B/B2G

Michel PERRIN March 24, 2023 Strategy & Strategies Competitiveness & Profitability
Competitiveness in high-tech B2B/B2G. In technology, competitiveness is as important as innovation.
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Define a market strategy

Michel PERRIN March 20, 2023 Strategy & Strategies Market Strategy
Strategic marketing sets out the main orientations of the company's strategy or the "business" strategy of an activity along two coordinated but distinct lines.
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The “responsible product” in technology

Michel PERRIN March 17, 2023 Strategy & Strategies Product Strategy
For a long time, competition between products, services, systems and technological solutions has been based almost exclusively on the technical performance of products.
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Services in technology

Michel PERRIN March 14, 2023 Strategy & Strategies Services Strategy
Services are an increasingly important issue in the B2B/B2G high-tech company. They are at the same time vectors of growth, customer loyalty, profitability and recurrent ...
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Clearly distinguish between technical innovation and market innovation

Michel PERRIN March 8, 2023 Innovation The Imperative of innovation
Technical innovation is obviously fundamental in technology markets. But it is not the only source of innovation.
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Portrait of man using VR headset in dark interior illuminated neon light.

Digital for technology marketing and communication

Michel PERRIN March 5, 2023 Communication & Promotion Communication Tools & Channels
The use of digital is not only for consumer marketing and communication. Properly adapted and used, it can be an extremely effective tool also in ...
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Technology and marketing: an essential but still fragile cooperation

Michel PERRIN March 2, 2023 Organization & Management Organizing Cooperation
In the technology company, cooperation between the "technical point of view" and the "customer market point of view" is essential for success in the market ...
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Portrait of man using VR headset in dark interior illuminated neon light.

Innovating in B2B/B2G markets

Michel PERRIN February 24, 2023 Innovation The Imperative of innovation
Innovation in a market is about bringing a new value proposition to the market. Innovation is therefore often technical but not only: it can also ...
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The Technology Marketing Academy blog has been created by a group of consultants and trainers who collaborate for more than ten years with the largest B2B/B2G High Tech companies in France and abroad.  ont enseigné dans les plus grandes Business Schools. Il est coordonné par Valérie BERTHEAU, Group Product Policy VP, Thales et Présidente, 3AED-IHEDN et par Michel PERRIN qui a enseigné le marketing technologique et le marketing digital à l’Executive Education d’HEC Paris durant près de 15 ans.

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