What is an innovative company? It is a company that manages to successfully launch innovations that are new value propositions on the market, whether they come from the technique, the services or the revenue model.
If we put it quickly, innovating will require the efficient organisation of technology watch, the generation and selection of innovative ideas, the innovation and/or internal validation in the laboratory, the development of new products and offers, their launch and their success in the market.Â
Like a high-fidelity chain, the innovation capacity of the company as a whole will be worth what its weakest link is worth: these different processes must therefore be organised and coordinated.
It may seem paradoxical to talk about ‘organising innovation’, as it seems to be the ‘brilliant idea’ of an inventor. But innovation in the B2B/B2G high-tech company, as in other sectors, is not a Lepine competition!
The Technology Marketing Academy blog has been created by a group of consultants and trainers who collaborate for more than ten years with the largest B2B/B2G High Tech companies in France and abroad. ont enseigné dans les plus grandes Business Schools. Il est coordonné par Valérie BERTHEAU, Group Product Policy VP, Thales et Présidente, 3AED-IHEDN et par Michel PERRIN qui a enseigné le marketing technologique et le marketing digital à l’Executive Education d’HEC Paris durant près de 15 ans.
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