Innovation is at the heart of the activity of technology companies, otherwise they risk being left behind by the competition.
They operate in a world of constant technical competition where innovation reigns supreme as the key factor in redistributing established market positions. Whether their focus is on enhancing products and services, providing greater value to markets and customers with or without technology, or reducing costs, the pursuit of innovation consumes their every thought. This pursuit of innovation is championed by all internal skills, whether purely technical or not. The innovation process must be effectively organised to yield tangible and measurable results. It encompasses internal research, external collaborations and partnerships, technology or company acquisitions, development of new products or services, and at times collaborative efforts with customers. it also involves improving existing products, fostering creativity in various fields, and more. Intellectual property and patent filing are of course at the core of innovation in the technology sector.
This theme explores and illustrates the multifaceted aspects of innovation within the B2B/B2G high-tech world.
The Technology Marketing Academy blog has been created by a group of consultants and trainers who collaborate for more than ten years with the largest B2B/B2G High Tech companies in France and abroad. ont enseigné dans les plus grandes Business Schools. Il est coordonné par Valérie BERTHEAU, Group Product Policy VP, Thales et Présidente, 3AED-IHEDN et par Michel PERRIN qui a enseigné le marketing technologique et le marketing digital à l’Executive Education d’HEC Paris durant près de 15 ans.
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